Dallas Martial Arts!
I was whining about how the Wujido Martial Arts website used to be on page one for phrases like "dallas martial arts" and "dallas kung fu", when someone pointed out that the home page only mentions Dallas once, in the title. Doh!
I had been focusing so much on fitting the articles in there, I lost track of job number one. So I went through the whole site and fixed it up so all the keywords I'm interested in figure prominently in the copy and the links.
Note that as of this writing, the only martial arts school that appears in the first 23 results is the Okinawan Karate Club. They just have a goofy Frontpage-based site, but they mention Dallas 15 times on their home page. I think this is how so many directories get on Google's first page for these kinds of keywords, because each dallas martial arts entry is natually going to mention that it's in Dallas, hence each page will have a high ranking for "dallas martial arts". Duh!